Rockers, Racers, Stars, and Eugene Levy’s mother's shades.

Rosie had fun writing and art directing a series of 4 full-page ads for FocusIN, targeting media buyers. Each ad featured a customer, obsessed with their unique passion, showing just how well this specialty web network could target customers. For the star-worshiping movie buff, she wanted a pair of glitterati-worthy shades, and the prop stylist delivered, with Eugene Levy’s mother’s sunglasses, and a warning to take special care of them or prepare to die!