Gordon Capital
Copy and Art Direction
Back when the market was still strong and mighty, Rosie created copy and art direction for a series of full-page newspaper ads for Gordon Capital, running in The Globe and Mail and The Wall Street Journal. She also developed their positioning line,"Prepared to Seize the Moment".
Gordon Capital's ads were closely followed by the financial community as being a benchmark industry campaign. And yes, Rosie did make money grow on trees, with the help of paper sculptor Johnathan Milne.
Back when the market was still strong and fearless, Rosie created the copy and art direction for a series
of full-page newspaper ads, running in The Globe and Mail and The Wall Street Journal. She also developed their positioning line,"Prepared to Seize the Moment".
Gordon Capital's ads were closely followed by the financial community as being a benchmark industry campaign. And yes, Rosie did make money grow on trees, with the help of artist and paper sculptor Johnathan Milne.
RBC needed a strong icon to launch its spring mortgage promotion to both consumers and realtors, so Rosie created the concept of a Gold Key Giveaway with an RBC-branded key to help the bank open the doors to acquiring more mortgage customers.
RBC ~ POS & B2B
The key icon had more legs on the B2B front as well. To encourage realtors to drive homebuyers to RBC, Rosie developed a realtor brochure, outlining the consumer promotion, and enticing realtors with a $100,000 top sales reward.
For BMO, Rosie created a series of three POS pieces: one for First Canadian Funds, one for 'Working RRSPs', which she also named, and one targeted to students beginning their journey into the world of investing.
She also developed the positioning line 'My Bank Works for Me' – highlighting the fact that BMO’s hard work and investment expertise results in their customers’ financial success.
BMO ~ POS
Rosie generated the brand name 'Stratus' for ScotiaMcLeod’s high-end mutual fund offering (before the car by the same name).
She then wrote all their consumer-facing and internal communications, including DM letters and investment brochures for ScotiaMcLeod's financial advisors.